Hi! I’m Jessica Kende, a Staff and Lead Growth Designer on the Adobe Lightroom team.

I focus on driving growth across the entire Lightroom ecosystem spanning Android, iPhone, iPad, Web, Desktop, and Classic. My work centers on creating impactful experiences that boost conversion, engagement, acquisition, and retention. I love uncovering hidden opportunities and shaping how people connect with Lightroom in meaningful ways.

When I’m not designing, you’ll usually find me with a great cup of coffee in hand, finding silver linings, or recharging on a long walk.

About

Throughout my career, I’ve had the privilege of working on products that empower creativity, and I’m incredibly grateful for the mentors, opportunities, and communities that have supported me along the way. Those experiences have shaped not only my design practice but also my commitment to giving back whether through mentorship, community-building, or simply sharing what I’ve learned. It’s important to me to help others grow, just as others have helped me.

A person smiling next to an Adobe Photoshop Lightroom promotional stand with a laptop and a bottle of hand sanitizer on the table.
Photographer taking pictures of two models under vibrant neon lighting, with a futuristic urban backdrop and artificial rain.
Person in red Adobe staff shirt holding a badge in front of large Adobe logo display.
People socializing in a modern room with orange decor and mirrors, sitting at a table with drinks and electronic devices.
Two people posing with cosplay props; woman holds a hammer and wears "Adobe Illustrator" sweatshirt, man holds a sword and wears a conference badge.
A vibrant event hall with a large, multicolored banner displaying abstract geometric designs hung above. People are walking around, with one person in the foreground posing cheerfully. Signage directs towards West Hall and Petree Hall. The atmosphere

PLG Summit Breakout Assets

Workshop Guide
Template: Guide of 60 minute sessions with example outputs

Miro
Place for group output, thoughts, and screenshots

Onboarding Teardown
Input: Screen recording + app name
Output: Interactive HTML flow, real screenshots annotated with which of the 4 growth principles are working or missing on each screen

Experiment Design
Input: The teardown output
Output: Experiment designs with hypothesis format + one pre-filled experiment hypothesis per friction point found.

Articles

Git Glossary in Designer terms published on Medium

From Figma to Simulator: What Happens When a Designer Starts Writing Code with AI published on Bootcamp

Designing in Code is Powerful. The Worflow Isnt published on Medium

Growth Design and the art of failing successfully published in Adobe.Design

Designing the Invisible: The Story Behind Lightroom Mobile’s Scene Enhance Animation published in UX Collective

Designing for Motivation: Applying the Octalysis Framework to Lightroom Mobile published in Bootcamp

The difference between Product Design and Growth Design published in Bootcamp

Designing My Future with Adobe published by HerCampus

3 things I learned from facilitating a design-thinking workshop published in Bootcamp

Lightroom has a new Lens Blur feature that simulates Depth of Field published by Petapixel

Adobe Design article titled "Growth design and the art of failing successfully" featuring colorful abstract illustration with human faces and design elements.

I mentor to be a better designer and you should too published in Bootcamp